Improve Your PsychologyToday Profile to Increase Your New Clients Today

Not quite sure your PsychologyToday profile is performing well?  Want to increase your inbound client load?

In this short how-to guide, you’ll learn how to optimize, test, and measure the success of your PsychologyToday profile to maximize new client referrals for months to come.

As a note, one other way to increase inbound clients is simply to work with insurance companies.  We provide a mental health insurance billing service to make this easy as pie for you.

A Good Profile Focuses on The Problems Of Others (And Your Solutions) NOT Your Resume

Copywriting basics: we are all egotists!  You don’t care at all about how my day, today, Denny’s day, went.  You want to learn how to improve your psychologytoday profile and if I can help via this article, you are damn happy.

Likewise, your clients want to know they are going to find a solution to their problems — this is their biggest concern.  Write to them and write to their concerns.

How have you experienced XYZ client problems and what have the outcomes been for those clients after you’ve finished work with them?  They want to know their therapist has experience with the problems they are facing so speak to their problems and your solutions.

Your resume and credentials are important but keep they at the end of your writing.

Call to Actions

You have to ask them to contact you.

Let that soak in.

You have to ask them to get in touch with you.

So do it regularly (and peer review your content to make sure you’re not over-doing anything).

Here are some great call to actions you can use today:

If you are suffering from anxiety or anxiety attacks, feel free to contact me via a phone call, a text, or an email.  I’ll respond back within 2 hours, Monday – Sunday.

My office hours are 8am PST to 5pm PST.  To speak quickly on the phone (for free of course) about your problems, call me at 555-555-5555.

Struggling through serious relationship problems?  I’ve helped dozens of couples and perhaps I can help you.  Call me 555-555-5555 anytime and we can setup 15 minutes to chat.

 

Test Your Profile & Monitor Traffic & Conversions

Test Your Photo & Copy Each Month

Have multiple headshots, some serious, some smiling?  Great, we’re going to test to see if your client’s prefer one or the other.

Likewise, we’re going to update our copy every month and see how different messaging performs, increasing or decreasing the ratio of new inquiries you have to new profile visits.

Measure If It’s Working

First thing to take into account is your monthly profile views metric within the PsychologyToday Dashboard.  Note the number of views you had for the previous month.

Also mark the number of calls you have received from psychology today.  How?  You have to ask.

Make sure to ask every new patient how they found you quickly.  Record their name, phone number, email, and the marketing source with every new client inquiry.  Just use the same legal pad, easy.

Finally, record the number of new unique visitors from PsychologyToday to your website in Google Analytics.

How?

  1. Log into Google Analyics, hit “Access Account”:  http://www.google.com/analytics/
  2. Select your Website Property.
  3. In the Search box on the upper left of the page, type in “Referrals” and select “Acquisition > All Traffic > Referrals”.
  4. Select the Date Range (Feb 1st to Feb 28th, for example).
  5. Select “PsychologyToday” from the Sources Table.
  6. Look at the total number of Unique Visitors.
  7. Write this down!!

On a pad of paper you should have the following information:

February 1st to 28th:

PsychologyToday Profile Views:  120

Phone Calls from PsychologyToday:  8

Website Visits from PsychologyToday: 30

Phone Calls from PsychologyToday + Website:  3

Now it’s time to create your  “phone calls to profile visits” ratio which will get you your “conversion rate”.

Phone Calls (8) / Profile Visits (120) = 0.066 = 6.6%

Change Things Up, Measure The Change!

How do you tell if your new copy is working?  Compare your “Phone Calls to Profile Visits” ratio each month to see if you should revert your changes to your profile or leave them!

In the business we call this “conversion rate optimization” and you’ve now learned how to do it with your PsychologyToday profile!

 

And Most Importantly: Pick Up The Phone & Correspond ASAP

Inbound clients aren’t going to wait for you over the weekend.  Call them back as soon as you possibly can, ideally picking up the phone on the first ring when they call.

Like any online or offline marketing source, it’s important to increase the total number of inquiries for your services but you must make sure you close the deal and get them in your office!  

You are a sales(wo)man up until that point, so actually try to convince them to meet with you.

Finally, at that point, you actually get to be a therapist.

Work on your phone skills!  and always call, text, or email them back asap.

Hugely important, so make it an automatic habit.

 

Obvious and IMPORTANT Profile Elements Checklist

[download this checklist and print it out here]

  1. A professionally shot head-shot photo.  You must spend money on this and do it.
  2. Simple writing without loads of jargon.
  3. You have the pop therapy buzzwords in your profile.
  4. Peer review your written statement.  You must ask a colleague who knows you to take a look, they will fill in gaps and help you find an authentic balance between inviting them to do therapy with you and speaking to their story.
  5.  Link to your website.
  6. Provide your phone number everywhere you can.
  7. If you have testimonials, anonymous or not, share them in quotations.
  8. If you have other provider/physician referrals and testimonials, share them in quotations.
  9. Credentials and license number provided in the body of the text.
  10. 5 Major specialties.
  11. Add your phone number in there again.
  12. Setting clear contact expectations — when you will be available to respond and how they can contact you.
  13. Tell them they can text you.  Respond to texts and setup appointments to chat on the phone.
  14. Direct them to your website to learn more about you (if you have one, which you can very quickly).
  15. Always ask people how they found you and write it down.
  16. Test your copy every month.
  17. Measure, determine if the change is increasing your “new inquiries / profile views” ratio, if it is, keep it, if not discard it!

[gview file=”https://therathink.com/wp-content/uploads/2015/02/TheraThinkPsychologyTodayProfileElementsChecklist.pdf”]

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