Therapist Spotlight: Acquiring Clients, Social Media and Marketing with Amy Sherman

This Therapist Spotlight is a part of our interview series with experienced Mental Health Practitioners, where therapists share their experiences in Private Practice Therapy.
What was one of the biggest problems you struggled with and ultimately solved in the beginning of your private practice? What solution did you find to your (perhaps persisting) problem?

The biggest problem I faced (and still do) is getting clients. The key, therefore, is marketing, marketing, marketing. This doesn’t mean you need to pay for ads in newspapers, ads in magazines or even online. It does mean you have to get your name out there and be unique.

I have expanded my practice from just doing therapy and counseling, to offering coaching. I have gone to networking groups, meetup groups, women’s and men’s groups, health expos and other venues where there are lots of diversified people who may be interested in my services. I niched my practice, focusing on several subgroups, ie: baby boomers and their challenges, couples with anger management issues and singles with self-esteem/confidence issues and have websites geared to each challenge.

Not only do my clients get individual attention for their concerns, but they are also directed to other material, programs and resources that support and empower them emotionally and mentally.

I promote all of my sites through social media and it has helped keep me busy and diversified, which prevents burnout and undo stress.

What advice would you give to a budding mental health practitioner just getting licensed?
Explore what your personal interests are in the mental health field and then focus mainly on those aspects, so you can position yourself as specializing in certain areas. Also to not give up when things appear like they are not going your way. The next phone call could be the connection you need to move your practice forward.
Please let us know about you: where are you located, any specialties, credentials, and educational background. How should someone get in touch with you?
I have a master’s degree in counseling/psychology and I am a licensed mental health counselor in the state of Florida. I have two offices, one in Boca Raton, FL and the other in Boynton Beach, Fl. Although I have a general practice and see people with all kinds of mental health issues, I specialize in anger management, which is available to court-mandated individuals and others interested in personal growth and development. I also focus on relationship/couples counseling and co-parenting issues. I can be reached at amybethsherman@gmail.com. My websites are:
http://www.yourbabyboomersnetwork.com
http://ww.womendatingafter40.com

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