Therapist Spotlight: Acquiring Clients, Social Media and Marketing with Amy Sherman
This Therapist Spotlight is a part of our interview series with experienced Mental Health Practitioners, where therapists share their experiences in Private Practice Therapy.
The biggest problem I faced (and still do) is getting clients. The key, therefore, is marketing, marketing, marketing. This doesn’t mean you need to pay for ads in newspapers, ads in magazines or even online. It does mean you have to get your name out there and be unique.
I have expanded my practice from just doing therapy and counseling, to offering coaching. I have gone to networking groups, meetup groups, women’s and men’s groups, health expos and other venues where there are lots of diversified people who may be interested in my services. I niched my practice, focusing on several subgroups, ie: baby boomers and their challenges, couples with anger management issues and singles with self-esteem/confidence issues and have websites geared to each challenge.
Not only do my clients get individual attention for their concerns, but they are also directed to other material, programs and resources that support and empower them emotionally and mentally.
I promote all of my sites through social media and it has helped keep me busy and diversified, which prevents burnout and undo stress.
http://www.yourbabyboomersnetwork.com
http://ww.womendatingafter40.com
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